We’re living in the golden age of technical clothing. But while it’s easy enough to find jackets or shirts that look good and perform even better, we personally haven’t been able to find a pair of jeans that we can wear to the climbing gym and then out to drinks on a Friday night. Enter Boulder Denim, a Canadian company that’s about to release a line of jeans that will become your everyday go-to but that can stand up to the physical and flexible demands of climbing, hiking and, apparently, yoga.
“We noticed people like to climb in jeans but it always boggled my mind how people could do so in such restrictive pants,” said Bradley Spence, Founder of Boulder Denim. “Jeans are thick, heavy and have very little stretch. The only thing they have going for them is their style, durability and protection from rocks and climbing walls.”
So Bradley and his team set out to create a technical, stretchy and stylish denim that was made to last more than a few trips to the crag. Check out our interview with him below and mark your calendars for November 19th—that’s the day you’ll be able to snag a pair of these pants on Kickstarter. Continue reading Boulder Denim is about to release a line of jeans you can actually live in